As an influencer, the question I ask myself most frequently is still - "how much should I charge for a sponsored post on Instagram?". As I was asking around to get an idea, I am surprised to find that both new and well-established creators still ask the same question as me.
I've found that a lot of bloggers/influencers (including me) are undervaluing themselves.
I remember how excited I was when I got paid on my very first sponsored post (a mere $50). Obviously it wasn't for the $50, but it was a big milestone. That was a year ago.
And for good reason. I remember when I was starting out with monetizing through brand partnerships and sponsored post I walked a tricky line trying to strike a balance between valuing the work that I put into my posts and not scaring brands off with my prices.
Ultimately I ended up undervaluing myself for far too long and sold myself short for months. It is in a brand’s prerogative to get the most bang for their buck, so by undercharging yourself for sponsored posts you’re not only selling yourself short, but you’re also setting a precedent for that brand and in the future they’ll only want to work with bloggers that have a small price tag.
What's surprising is that I have both new and well-established creators asking this question, which indicates that their seems to be a cloud of mystery when it comes to setting sponsored post rates. Luckily, though, we’ve worked with hundreds of creators and brands, so we have a pretty clear idea of what’s trending when it comes to how much creators are asking for and how much brands are willing to pay.
Now, keep in mind, there isn’t necessarily a right or wrong answer when it comes to how much you should be charging. Rates can vary depending on a number of things like:
Size of the brand (Is it a reputable brand like GAP or small-boutique?)
Time spent on the project
Number of posts
Post requirements
As you can see, some sponsored posts can take much more work than others, so make sure to think these over before sending your rates. Similarly, if a brand tries to negotiate a price you feel is too low, let them know why you think you're worth more. For example, if you know you're audience will love their products, tell them. Also, bring up past successful collaborations you've been a part of - brands are also always interested in knowing previous brands you've worked with.
Now, let's jump into how to calculate your rates for Instagram and YouTube!
It depends on the engagement on your account. An account with good engagement (comments, likes), a nice and consistent aesthetic, not too many posts per week, and very few sponsored posts can dictate a $30 CPM (that's $30 per thousand followers, so 30 x 225, in your case). That's what I'd aim for.
As an FYI - top Instagram stars are getting between $50k and $100k per sponsored post.
I've found that a lot of bloggers/influencers (including me) are undervaluing themselves.
I remember how excited I was when I got paid on my very first sponsored post (a mere $50). Obviously it wasn't for the $50, but it was a big milestone. That was a year ago.
And for good reason. I remember when I was starting out with monetizing through brand partnerships and sponsored post I walked a tricky line trying to strike a balance between valuing the work that I put into my posts and not scaring brands off with my prices.
Ultimately I ended up undervaluing myself for far too long and sold myself short for months. It is in a brand’s prerogative to get the most bang for their buck, so by undercharging yourself for sponsored posts you’re not only selling yourself short, but you’re also setting a precedent for that brand and in the future they’ll only want to work with bloggers that have a small price tag.
What's surprising is that I have both new and well-established creators asking this question, which indicates that their seems to be a cloud of mystery when it comes to setting sponsored post rates. Luckily, though, we’ve worked with hundreds of creators and brands, so we have a pretty clear idea of what’s trending when it comes to how much creators are asking for and how much brands are willing to pay.
Now, keep in mind, there isn’t necessarily a right or wrong answer when it comes to how much you should be charging. Rates can vary depending on a number of things like:
Size of the brand (Is it a reputable brand like GAP or small-boutique?)
Time spent on the project
Number of posts
Post requirements
As you can see, some sponsored posts can take much more work than others, so make sure to think these over before sending your rates. Similarly, if a brand tries to negotiate a price you feel is too low, let them know why you think you're worth more. For example, if you know you're audience will love their products, tell them. Also, bring up past successful collaborations you've been a part of - brands are also always interested in knowing previous brands you've worked with.
Now, let's jump into how to calculate your rates for Instagram and YouTube!
It depends on the engagement on your account. An account with good engagement (comments, likes), a nice and consistent aesthetic, not too many posts per week, and very few sponsored posts can dictate a $30 CPM (that's $30 per thousand followers, so 30 x 225, in your case). That's what I'd aim for.
art of what makes the idea crazy that bloggers would be paid five figures for a picture of them doing something like sitting on their couch is that it just looks so casual—which is, of course, the point. Indeed, when Bernstein worked on a campaign for Project Runway, part of her well-paid contracted work was posting pictures of herself sitting on her couch. "I'd say I was watching the show," she says.
A sponsored Instagram post with a top fashion blogger can cost a brand anywhere from $5,000 to $25,000 — nearly five times the going rates just a year and a half ago. And that’s relatively small potatoes for brands that reportedly shell out $100,000 to $300,000 for a single sponsored Instagram post from Kylie Jenner.
http://wwd.com/media-news/media-features/chiara-ferragni-fashion-bloggers-money-make-income-millionaire-kristina-bazan-kylie-jenner-10306124/
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